The Best Link in Bio Setup for Creators Who Sell

One offer near the top, proof under it, the catalogue below that, links last. An opinionated layout for creators with an audience and something to sell.

The best link in bio setup for a creator who sells is not a longer list of links. It is one page with a single offer near the top, proof directly under it, a catalogue below that, and everything else ordered by what it actually earns you. The usual arrangement is the other way round: latest video, Spotify, newsletter, a collab from March, and the thing you make money from sitting at position eight where nobody scrolls.

The order I would argue for, top to bottom, is this. Your name and one line saying what you make and who it is for. The one offer you are pushing right now, with a price and a button. Proof that other people have bought it and were fine. Your product catalogue. A free thing, if you have one. Then your platform and social links. Then contact. Every block below the offer exists to serve the offer.

The reason this beats the usual arrangement is not taste, it is attention. Someone taps your link from a Story with a specific intent, and decides quickly. Assume they see about a screen and a half before choosing whether to keep going. Whatever sits below that only reaches the people who keep scrolling. If your presets pack is item nine, it is competing with your Spotify link, and losing.

The first screen decides the page

Open your own page on your phone, do not scroll, and screenshot it. Design as though that screenshot is the whole page, because for a visitor who taps, glances and leaves, it is. If it does not contain a price, a product, or a button that leads to one, you have a business card, not a storefront.

Two things commonly eat that first screen and should not: a large header image that says nothing, and a stack of six social icons above the fold. The icons send people off your page to platforms where you earn nothing directly. They belong further down. Your photo, one line of text, and the offer are enough up top.

The order, block by block

1. Identity line. Name plus one concrete sentence. "Lightroom presets for film-look phone photos" beats "creator | dreamer | based in Lahore". A stranger should be able to say what you sell after reading eight words.
2. The current offer. One product, one price, one button. This is the block you change monthly.
3. Proof. Two or three short quotes, or a screenshot of a real message, or a photograph of a customer using the thing.
4. The catalogue. Everything else you sell, with photos and prices.
5. The free thing. A sample preset, a first chapter, a template. A free thing gives a stranger a reason to trust you before they spend anything, but it belongs below the paid offer, not above it. Put it first and you have taught your audience to take the free option.
6. Links. Five to seven, not twenty.
7. Contact. One button, not three.

One offer, not five

A common mistake on creator pages that sell is equal weight: five products, five identical buttons, five prices, no hierarchy. Give someone five equally weighted choices and you have handed them a decision you were supposed to make for them, and "I will think about it" is one of the answers available to them.

Pick the one thing you want to sell this month and give it visual priority — a bigger block, its own section, a price stated in plain numbers. The rest can live in the catalogue where people who want more will find it. Rotate the featured offer when your content rotates. If this week's Reels are about editing, the preset pack goes on top. If you have opened coaching slots, coaching goes on top and the presets drop into the catalogue.

This is also the block you should be willing to make slightly ugly. An oversized button reading "Get the preset pack — Rs 1,500", with your own number in place of that one, is doing more work than an elegant tile reading "Shop", for the same reason a shop sign does more work than a logo.

Proof goes above the catalogue

Proof is the easiest block to skip, and on a page selling to people who have never paid you before it is one of the hardest working. It does not need to be elaborate:

• Two or three short quotes from buyers, with first names.
• A screenshot of a message someone actually sent you.
• A before-and-after, if what you sell changes how something looks.
• A photograph of the physical product in a real hand, not on a white backdrop.

If you have a number worth stating — orders shipped, students taught — state it because it is true, not because it sounds impressive. An invented figure is the fastest way to lose the one person who was reading closely enough to check. Specific and checkable is what builds trust here; loud is not.

The catalogue: what each product block needs

A product on a link-in-bio page has to answer four questions before anyone will message you about it. What is it, what does it cost, which version do I get, and can I have it now. Everything else is optional.

• One good photograph, shot on a phone in window light and cropped square. Your camera is fine; the lighting is usually the problem. The phone product photography guide covers the setup.
• A price in numbers. "DM for price" asks a stranger to start a conversation before they know whether the thing is in their budget. Some will do it. The mildly interested have no particular reason to.
• Variants — size, colour, tier — shown on the product itself so nobody has to ask.
• Stock, if you hold any. A sold-out label is better than an order you cannot fill.
• Two lines of copy that say what it does for the buyer rather than what it is made of.

Group products into collections once you have more than about eight. A creator selling presets, a course and merch is selling to three different buyers, and making each one scroll past the others serves none of them.

Links are a hierarchy, not an archive

Every link on the page competes with every other link for the same tap. That is the whole argument for a short list. Five to seven is usually enough for a creator who sells, and anything you have not clicked yourself in six months can come off.

Name links by what happens next, not by platform. "Book a 30-minute call" beats "Calendly". "Watch the studio tour" beats "YouTube". The platform name is a label for you; the outcome is a label for them.

How the order actually reaches you

This is where creator pages differ most, and it is worth being unromantic about it. On Lonecto an order does not run through a card gateway — there isn't one. The buyer chooses the item and the variant, fills in their details, and the order is recorded for you with the quantity, the variant they picked and the delivery details they entered.

The handoff after that is a message. WhatsApp opens with the order summary already written into it. Instagram opens a DM thread with the summary copied ready to paste, because Instagram provides no way to prefill a message. Cash on delivery records the order without a message at all, for you to confirm the way you normally would. Payment stays between you and the buyer, arranged however you already arrange it.

For physical products that is straightforward — the order is your booking sheet. For digital files it means the order reaches you as a message and you send the file once payment is settled, which is close to how a sale over DM already works, only with fewer messages spent establishing what the person wanted. For coaching it is an advantage, because the first message is the beginning of the conversation you were going to have anyway.

If most of your orders will land on WhatsApp, set that side up properly — business profile, catalogue, saved replies — as covered in the piece on taking orders through WhatsApp Business.

Design: pick a template, then stop

Design matters less than order, and creators spend their time in the opposite proportion. What matters is text readable at arm's length in sunlight, buttons that look like buttons, and a colour scheme that does not change every three weeks, so returning visitors recognise the page.

Pick one of the 46 templates that matches how your feed already looks — the page should read as a continuation of your grid, not a different brand — then leave it alone for a quarter. If you are starting from nothing, the walkthrough for setting up a free link in bio for Instagram puts the basics in place.

What to cut

• Social icons above the fold.
• Links to platforms you no longer post on.
• "Coming soon" blocks. They take prime space and sell nothing.
• More than one contact button.
• Long bios. Three lines at most, and the third is usually padding.
• Follower counts, badges and view counters. Those are about you, not the buyer.

Review it once a month

Set a repeating reminder and check three things. Is the featured offer still the thing you most want to sell? Are there links you have not clicked in six months? Is anything sold out or discontinued still listed? That is a ten-minute job and it is what keeps a page honest.

Ask your audience directly while you are at it. A poll asking which colourway to restock, or a question box collecting what people want you to make next, is useful research and a reason for someone who was not going to buy today to interact with the page anyway.

What Lonecto does

Lonecto is a free link-in-bio page with a shop attached. One public page at lonecto.com/@yourhandle, 46 editable templates, and blocks for links, social icons, sections, products with variants and inventory, collections, polls and question boxes — arranged in whatever order you decide, including the one argued for above.

Orders reach you through WhatsApp, an Instagram DM, or cash on delivery. The order is recorded with the item, variant, quantity and the delivery details the buyer entered, and the message that reaches you carries the summary. There is no card gateway: Lonecto does not process payments and does not hold your money, so that part stays between you and your buyer. It is free to use, and you can set a page up here. It is not the right tool for everyone — if you sell digital products or need card payments, our round-up of alternatives for creators who sell points you somewhere better.