9 min read
What Is Bitrate? The One Number That Decides Your Video File Size
Bitrate explained, the arithmetic that tells you exactly how large a video will be, what a codec actually is, and why H.265 is smaller but you probably still want H.264.
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Writing
Notes on selling from a link in your bio.
8 min read
What Is a GIF? The Format Explained, and Why Yours Is So Large
What a GIF actually is, why it can only hold 256 colours, why the frame rate you choose is probably not the one you get, and when an MP4 is the better answer.
8 min read
How to Extract Audio from a Video (And Why 320 kbps Is Usually a Mistake)
Getting the sound out of a video, what MP3, M4A and AAC actually are, and why the highest quality setting nearly always makes a bigger file that cannot sound better.
9 min read
What Is a Watermark? Visible, Invisible, and What Each One Actually Protects
What a watermark is, the difference between the visible kind and the digital kind nobody explains, where to put one, and the honest answer to whether it stops anyone.
7 min read
Static vs Dynamic QR Codes, and Why Yours Is Not Scanning
The real difference between static and dynamic codes, how to get most of the benefit of a dynamic one for free, and the nine reasons a printed code fails to scan.
6 min read
What Is a HEIC File? Why Your iPhone Photos Will Not Open
What HEIC is, why Windows and half the web refuse it, the iPhone setting that stops it happening again, and how to convert the ones you already have.
6 min read
How to Compress an Image to 100KB Without Wrecking It
Why upload forms reject your photo, what actually makes a file big, the resize-before-you-compress rule that does most of the work, and what lossless really means.
6 min read
JPEG vs PNG vs WebP vs SVG: Which Image Format to Use
What each image format is actually for, why JPG and JPEG are the same thing, when transparency forces your hand, and the one conversion that quietly ruins pictures.
14 min read
What Is a Rate Card? Examples for Freelancers, Influencers and Studios
What a rate card is, what goes on one, how it differs from a media kit and a quote, three worked examples, and the seven honest ways to state a price.